Com 240: Introduction to Radio and Television

Dr. Janet McMullen

Production Assignment: P-1

30 Second Television Commercial

Due Date: __________

Each student will write a 30-second straight spot for a real business or product. The student should consider steps of persuasion, format, and the fact that the information will HEARD and not read. The product should be acceptable under the old NAB Codes- that means no hard liquor, massage parlors, etc.

The commercial will be produced Iive in class on the date indicated on your calendar and will be recorded at that time. You will be graded upon the following criteria:

• delivery, enunciation, etc.
• timing (+ or - 2 seconds margin)
• use of equipment
• use of tape recorder
• construction of the commercial

A copy of the script of the commercial must be typed, in script form and in Dr. Mc's hands BEFORE you enter the control room. You will have approximately 3 minutes to

• Prepare to record
• Set levels
• Provide the appropriate hand signals (1 minute, 30 seconds, 15 seconds)
• Begin recording at -15 seconds and say your name
• Begin at the top of the clock
• Pause the recorder upon completion of the commercial

Your work will then be evaluated in class by your instructor and our peers and you will have the opportunity to share any problems, concerns, opinions or helpful information at that time.

Copyright, 2000

Dr. Janet McMullen

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