Com 400: Communications Law

Libel Law

Dr. Janet McMullen

Copyright, 2000, Updated 03/14/02


Suggested texts:

See chapter 12 in Carter ); Ch 4 in Overbeck; ch 3 in Middleton;ch15 in Smith; ch5 in Francois; Pember ch. 4,5 & 6.


 

The issue of libel flows naturally from the discussion of First Amendment because it deals with what an individual can and cannot say and WHY.

The term defamation has been used to encompass all types of libel, both written and spoken.

Def: Defamation: "an invasion of interest in reputation and good name by communication to others, which tends to diminish the esteem in which an individual is held." (can occur by words, pictures or drawings)

Traditionally, LIBEL = written defamation and SLANDER = spoken defamation.

You can be held liable if you REPEAT a libelous statement or distribute it! Reporters who quote a citizen making a libelous statement can be held liable for defamation, as can the editors and the publishers of the paper that publishes it.

To win a libel case -- must prove statements were written/published/broadcast.

Because libel establishes a permanent record, it has traditionally be been considered more seriously (i.e. easier to prove...)

To win a slander case -- must prove actual damage and the amount of damage. In the 50's because of some confusion about WHAT radio and tv defamation was, the term "defamacast" was coined. It has not been widely used.

History of Broadcast Libel:

The argument that print media messages were more potent or more permanent in form was challenged in 1980 in First Independent Baptist Church of Arab v. Southerland. WALLA-TV accused an advertising firm of breaking a contract with the city of mobile. The court declared the defamation to be libel because the station had aired the story 40 times during an 11-month period. (I couldn't find how the church was involved...)

This area of law is based mostly on state law and common law, and is VERY confusing. It has evolved over centuries and decades, some of it began with the old seditious libel cases we discussed earlier in the semester.

Regardless of the difficulty in understanding this issue, it is VITAL that communications students DO understand: Libel mistakes COST MONEY --- LOTS of money!

In early 2000, the Libel Defense Resource Center reported that fewer libel cases were being filed, but the award have been getting bigger.  Many of the huge awards have been reduced, as you can see above, but the fact that juries are awarding them "hangs like a black cloud" over editorial desks across the nation. Media companies are buying libel insurance with caps at up to $100 million, whereas 10 years ago, a million dollars would have been sufficient.  There were more than 11 $10 million-plus awards in the 1990 and the MMAR v. Dow Jones Co., though thrown out, was $222 million!   (Moses, 2000)

There is serious concern that these suits are being used to CHILL speech, especially investigative reporting. More on that later.

What can cause a libel action?

Words: words, phrases can be considered libelous, but they must be taken in context of the work as a whole. A case involving a book, in which there was an error, was not found to be libelous because the overall context was correct. (Ladany v. William Morrow, 1978) when more than one meaning is possible, the least defamatory meaning is to be considered. (Innocent Construction Rule) The implication: you don't even have to say a person's name. More on this later. See also the TV GUIDE case that we'll discuss later.

Headlines: where the entire story may not be read to clarify. Kato Kaelin's case against the National Examiner illustrates this point.

Advertisements: may disparage other business.... Be careful here.

Photographs, cartoons, layout: if they don't accurately reflect what a reporter saw, either because of illusion or because the picture was altered. Michael Schafer's suit against the New York Times for misidentifying him as terrorist and bombing suspect in a photo illustrates this element.

Combinations of words, pictures, etc. are frequently problems.

One of the more interesting libel cases to emerge this year involves the movie Hurricane. Cameron O. Tilelli, 69, argues that his portrayal of in the movie is inaccurate and libelous. Contrary to the move portrayal, the fight in which he was portrayed was not fixed, he was not a racist, nor was he incapable of defending himself. Mr. Tilelli, known in boxing circles as Joey Giardello, is asking that if he wins the case the video and DVD versions of the movie be reedited to include video of the actual bout and provide information how the entire fight could be viewed on the internet. Mr. Tilelli is on a fixed income and claims there is no way he can contact as many people who have seen the film in order to reclaim his reputation. (Duffy, 2/17/99)

Types of libel:

Criminal libel:

These would be statements that would be against the law (as stated in specific statutes).

There have been laws on the books against racial slurs; one in mentioned in your book (Middleton) was used to prosecute a man distributing racist literature. The punishments for these laws would be fines or jail time. But as you know, the Supreme Court has thrown out nearly all statutory law about hate speech. That, along with the sedition laws, pretty much puts an end to criminal libel in this country.

Ashton v. Kentucky: The Court threw out the Ky. law that punished (under a criminal libel law) conduct "calculated to create disturbances of the peace." (This was related to a strike.) Ashton's pamphlet attacked the sheriff and others, accusing them of illegalities and not cooperating with the strikers. The Kentucky appellate court upheld his conviction, but the Supreme Court did not....

Justice Douglas said the law was too vague and dependent more upon the "boiling point of those who read the literature/libel" than the words themselves. Authors/speakers couldn't be expected to predestine or predetermine the moods of their readers/listeners.

The court also threw out a conviction based on Louisiana criminal libel law in Garrison v. Louisiana (1964), saying prosecution couldn't be successful unless the critic of governmental officials knew his/her statements were false...

There hasn't been a successful criminal libel suit in more than 30 years. While some states still have such laws on their books, they are rarely used. (Middleton p. 72)

Thus, most all libel cases that come to trial will be civil cases.

 Civil libel:

These cases fall into the tort category and are civil cases. A wrong has been committed against a person, and retribution of some form is requested of the court.

Those standard can and do change. In 1998, a New York court ruled that the use of the word "bitch" was not libel per se. (Alden, Bill 5/7/98)

  Classic case: Montandon v. Triangle Publications, 1975 (Smith, p.419) discussed below.

In 1998 in Nacinovich v. Tullet & Tokoyo Forex, Inc., the court ruled that a defamation suit could go forward. The suit concerned a cartoon in which an individual was portrayed as being involved in a number of homosexual acts with a co-worker. The court ruled that there was sufficient evidence by which a jury could conclude that the drawing was not intended to be humorous, but rather, it was designed to humiliate and degrade the plaintiff's reputation. Cartoons usually are not considered libelous because of their very nature; they are assumed to be exaggerations and humorous and not representations of fact to be taken seriously. (Wise, 1998)

Single mistake rule: adopted by many states, this allows the media to make one mistake in a publication about a business or professional person but not to indicate the mistake is a PATTERN. I.E. You might incorrectly report that tainted meat was sold by a restaurant on a given day and be okay, but if you incorrectly reported that they regularly sold tainted meat, that would be libelous! (Smith p. 422)

No broadcast station, newspaper or other media institution sets out to get into libel trouble -- usually, it happens by accident. It is important for you to know what the issues and the consequences are, so you DON'T get into that kind of trouble.

What exactly has to be there for libel to exist?

ELEMENTS of DEFAMATION

Defamation harms:

The meaning must APPARENT

The meaning MAY be INFERRED -- Thus, a defamatory statement might not actually contain the name of the person defamed.

Some states have adopted an innocent construction rule. That means that if there is a way to interpret a statement in a non-defamatory way, it will be interpreted in that way.

Also, a person's reputation must be damaged among a significant number of reasonable people in order for libel to have occurred.

Remember, defamation can occur with words, pictures, video or the juxtaposition of those that infer a defamatory meaning.

There is some indication that what is NOT reported may also constitute libel. In a recent New York case, the judge declared that "selective non-reporting of favorable facts might constitute malice" under the New York libel laws. (Alden, 7/27/98)

If defamation is directed a members of a group, the members of that group may sue. That's called GROUP LIBEL.

CASES demonstrate that complete identification may help avoid suits.

. REMEMBER, complete and accurate identification is absolutely essential!

Media lawyers recommend three categories of identification to avoid problems:

But be careful. Non-obvious characteristics could be identifiers and peripheral individuals in a story could be potential plaintiffs. For example if a shot of a street in a story discussing crack houses shows several houses, the owner of one of the homes might say the shot implied THEIR home was a crack house. You might obscure the face and distort the voice of an individual, but if you show their house, car, tattoo, etc., you might have identified them. Be very careful!

SINGLE PUBLICATION RULE: any single integrated publication such as one broadcast is treated as a unit; only one cause of action may occur regardless of how many people are exposed to it.

Headlines and a story are usually considered ONE entity under the single publication rule, but there may be an exception when the headline is oversized and which might lead the reader to a different conclusion than is in the story AND where the plaintiff can show the publisher did so on purpose to mislead the audience. Sprouse v. Clay Communications, 1975 (Francois, p. 107)

Date of Publication: is very important because it establishes:

Sometimes the publication isn't even public:

Other types of publications also have to be concerned with libel issues:


Wire Services: The courts have ruled that wire services have an excellent reputation for accuracy and that local stations and papers are not expected to double check the accuracy of stories which appear on them.   


Radio Call-In Shows: Laws vary from state to state, but some states have adopted a reasonable care approach. If the station does what it can to limit defamatory statements by callers, the station is protected. Other states have provided immunity to radio stations for defamatory statements while others require Times malice be proved for a station to be liable.


Online Services and Internet Libel:

Libel issues for online services such as AOL and Prodigy and Internet sites have become significant in the last few years.

Online Services and bulletin boards are liable for defamation on their services if they exert any editorial control over the content. Prodigy, in another case, was held responsible for libel because it did exercise control over content of bulletin boards and the like, advertising itself as a "family oriented service." CompuServe was found NOT liable in a similar case because it did NOT restrict content on its service and was therefore operating as a common carrier for those bulletin boards.

The Communications Decency Act which was passed in 1996 provided that online services were conduits through which information passed, and they could not be considered publishers of information.

In 1998, AOL was cleared of a $30 million defamation suit involving Matt Drudge and the Drudge Report  which, though available through other Internet providers, was supported in part by AOL who paid Drudge $3,000 each month.  Drudge retracted the story, but could have still been personally liable for the story.

This ruling was very important to ISPs because it supported the statute and interpretation of the statute in protection of the ISPs and open discourse on the Internet. (Swartz, 1998)

Currently the big issue is whether libelous statements can be made anonymously and the ISP not be required to reveal the writer.    In December, 2000, a doctor was awarded $675,000 as a result of a message posted anonymously.  The author was later determined and is responsible for the award. (AP, 2/11/00)

People who are libeled believe the identity of anonymous posters need to be revealed in order for justice to be done.  Others contend anonymity is necessary for free speech.  Most cases are settled out of court, but judges want the Congress to do something and establish statutory guidelines. (Rodger, 2000)

 

Damages may include:

          Damage to esteem or social standing  

Damage through ridicule (more than an innocent joke)

Damage to trade, occupation, professional ability (reference to university as a "degree mill")

Damage through imputing disease or mental illness.

Damage to corporate integrity, credit or ability to carry on business (I hear store xyz is about to go under....)

Damage by imputing unlawfulness

Damage by imputing lack of virtue, temperance or truthfulness

Court ruled in Gertz v. Robert Welch (1974) that a state can't hold a media defendant liable if there was no fault on the part of the media defendant.

Negligence can constitute fault:

Fault/negligence is defined in two ways:

In 1986, the Supreme Court ruled that in addition to fault, the plaintiff must also rule that the defamatory information is FALSE--IF the communication involves a matter of public concern. Philadelphia Newspapers v. Hepps (1986)

Fault is defined differently in cases where the plaintiff is a private person or a public person.

Television Evangelist Robert Tilton lost a Supreme Court appeal in Feb., 1997, concerning an ABC News Prime Time Live segment which said he accepted the contributions but threw away the prayer request of those wrote him. Some of his followers sued him for fraud after the broadcast. After a 5-day evidentiary hearing, the a federal judge threw out the suit, saying Tilton had failed to prove malice on some points, and did not prove others were false. The Supreme Court refused to hear the case on appeal. (Tilton v. Capital Cities, 1997) Thus, Tilton had failed to prove FAULT.

The history of libel in America is closely tied to concepts of fault and how it is defined. We'll discuss that development of thought when we discuss New York Times v. Sullivan and other related cases. Make note that they could be included right here under FAULT.


If you want to sue someone for libel, what do you have to prove in order to win? If you are being sued, how can you determine if those suing you have a chance of winning?

PLAINTIF's BURDEN OF PROOF:

All of the elements of libel must be proven to exist in order for the plaintiff to win: false and defamatory statement; publication, identity, harm, fault and lack of privilege

Remember, the burden of proof is different for a PUBLIC person who claims to have been libeled and a PRIVATE person who has been libeled.

If successful, plaintiffs may collect damages:

Example: Weller v. ABC (1991) Michael Weller who was a private person was awarded $500,000 for presumed damages, $500,000 for proven damages and $1 MILLION for mental suffering because KGO-TV was found to have acted with malice. Malice must be proved if the issue is a public one (as it would be if broadcast on TV) but if it is a private matter, malice may not be necessary.

Note: Remember the standards differ for private and public persons. A private plaintiff can collect presumed and punitive damages without having to prove actual malice when the false defamatory statement is not a matter of public concern. (See Middleton p. 125-7)

Damages can be avoided in many cases by issuing a retraction, the more quickly the better. Many states have retraction statutes that offer varying degrees of protection to media practitioners if a retraction is made quickly and appropriately. The principle is that if a retraction clarifies the error, little or no harm may have been done (and harm is a component of defamation). (Pember 1997, p. 210) More on retractions later.

Now, let's go back and look at the development of libel law and some of the key issues.

We'll start with Times v. Sullivan, which was the most significant case in this area. We're going to examine what determines if a person is a PUBLIC or PRIVATE individual, and finally, we'll examine the types of defenses, media organizations can use in a libel case.

Times v. Sullivan (1964)

This is the most significant case in the history of libel law.

 

The New York Times published an editorial ad which communicated information, opinion, cited grievances, protested claimed abuses, and sought financial support for the Negro Right to Vote Movement and the Negro Student Movement. City officials of Montgomery, AL charged the paper with libel. The allegedly libelous statements were:

"In Montgomery, Alabama, after students sang "My Country T'is of the Thee" on the State Capitol steps truckloads of police armed with shotguns and tear-gas ringed the Alabama State College Campus. When the entire Student body protested to state authorities by refusing to re-register, their dining hall was padlocked in an attempt to starve them into submission....

'Again and again the Southern violators have answered Dr. King's peaceful protests with intimidation and violence. They have bombed his home, almost killing his wife and child. They have assaulted his person. They have arrested him seven times--for "speeding," "loitering," and similar "offenses." And now, they have charged him with "perjury"--a felony under which they could imprison him for TEN years. "

Plaintiffs were awarded $500,000 judgment that was reversed by the Supreme Court.

High court ruled that freedom of speech and press prohibit a public official from recovering damages for a defamatory falsehood relating to his official conduct, unless he proves that the statement was made with "actual malice." That is, with knowledge that it was false or in reckless disregard of its falsity.

[See the excellent discussion in Middleton, p. 95; Pember 2000, p. 158]

Many of the elements in the ad were false.

A.B. Sullivan was commissioner of police in Montgomery, and he asked the Times to publish a retraction. The Times wanted to know why he thought the article concerned him? They refused. Sullivan was then joined by three other Montgomery officials and the Gov. of Alabama (Jim Patterson) and they sued for $3 million. The jury awarded $500,00, and was held by Alabama Supreme Court. U.S. Supreme Court reversed the decision in what is now the famous ruling.

Justice Brennan said the free and robust debate necessary for the government to operate was more important than the plaintiff's reputations. The ALA libel law didn't adequately protect that first Amendment Freedom, and compared it to Seditious Libel legislation that had been found contrary to the First Amendment.

Sullivan had argued, that because the communication appeared in an advertisement, it was not protected under the First Amendment because advertising wasn't considered to be the type of speech that added to the market place of ideas. The court rejected that argument because the ad contained more than purely commercial speech. Brennan said this was editorial advertising and that was on a higher plane than commercial advertising. [Regular commercial advertising wouldn't get First Amendment Protection until 1975 (Bigelow v. Virginia)]

Thus, three important issues were presented by Times v. Sullivan:

The court argued that since public officials are granted immunity from libel prosecution in the operation of their duties, critics of those officials should have the same privilege if they are to effectively challenge such officials and encourage robust debate on public issues.

Brennan also said that the Times didn't lose its protection just because parts of the ad were false. Constitutional protection did not depend on the "truth, popularity, or social utility" of the ideas or beliefs that were expressed. Again, he said that robust debate would at times include falsehood, but to limit such expressions would result in "chilling" of government critics. (If you have to have proof that what you say is positively true, you might not say it. [Is that necessarily a bad thing......? What do you think?])

Then, the final result.... Public officials would only be allowed to collect damages for libel connected to their official duties IF the defamation was published with ACTUAL MALICE that they could prove.

Malice was defined as:

The Times was guilty of neither of the above because:

ˇ Employee testified that they believed the ad to be true

ˇ They didn't check it out because

This case affected three significant changes in libel law:

The case also left some serious questions unanswered:

1. What exactly is malice?

2. How does one define a public official?


What is Malice?

Subsequent cases helped clarify the issue of malice:

Garrison v. Louisiana (1964) "knowledge of falsity" means that communications which are published are done so with a "high degree of awareness of their probably falsity." That's malice.

Fabrication or making up a story means the journalist KNOWS it is not true! That's malice!

Goldwater v. GInsburg (1969) --Editor of "FACT" magazine made up story about Barry Goldwater's psychological health. Decided what they were going to say before they ever began their research!

Burnett v. National Enquirer, Inc. (1981) Enquirer printed a story they knew was false about her behavior at a Washington party. Court ruled that the writer of the story could not verify the facts and that he had embellished the story, and probably made some of it up.

Changing direct quotations?

Masson v. New Yorker Magazine (1993) Author of a book, Jeffrey Masson sued because of altered quotations form his book. Janet Malcom was the author of the article in question. The New Yorker Magazine has been removed from liability because they didn't know she had altered the quotes, and had no reason to doubt her. She was a freelance writer. The case went all the way to the Supreme Court that ruled that readers do assume words in quotation marks are the actual words of the person quoted. However, to say that if a quote is changed slightly is actual malice may be holding the press to an unfair standard because of editing needs, etc. The case was sent back to the lower court for a jury trial with a mandate to answer three questions:

There were two jury trials. The first found against Malcom, but the jury members couldn't agree on a damage award. The second found FOR her, finding that she believed what she wrote was actually what Masson had told her. In 1996, the U.S. Court of Appeals upheld the verdict.

1989 (Hartke-Hanks Communications v. Connaughton) an award of $200,000 was given after it was ruled that the Hamilton, OH Journal News had failed to adequately investigate a story about a candidate whom they accused of dirty tricks. When the candidate lost the election, he sued.

Another element of MALICE is "extreme departure from standard journalism practices.

Curtis Publishing Co. v. Butts (1967) reckless behavior included not checking sources, using an obviously unreliable source, and failure to further investigate allegations, even when there were obvious reasons to do so.

Background: GA. athletic director Wally Butts sued the POST for accusing him of game-fixing in the U. of GA. and ALA football game in 1962. Supposedly Butts had revealed game secrets to Bear Bryant. They got the story from an insurance salesman who had been on probation for writing bad checks. The guy said he had been accidentally connected to a phone line and overheard the conversation between Butts and Bryant.

The POST didn't even do basic checking on the story. None on the staff were football experts, no one looked at game films to see if there was evidence of a fix, and they didn't do any further checking after Butts and his daughter told them the story was false.

Supreme Court upheld a verdict of $460,000 for Butts. Note the difference between this case and another one decided on the same day....

Associated Press v. Walker (1967) See Middleton p. 113. Pember 1997, p. 174

Here the court REVERSED at $500,000 damage award. In this case Maj. Gen. Edwin Walker was reported as leading a charge against Federal Marshals during a riot on the U. of Mississippi campus during enforced integration during 1962. Walker, in fact, spoke to the crowd, urging peaceful protest. The Supreme Court reversed the initial award and differentiated it from Butts in the following ways:

THE BOTTOM LINE: IF a journalist should have or does have serious doubts about the truth of a story and publishes it anyway, MALICE exists in the form of "reckless disregard for the truth."

When examining the issue of malice and "reckless disregard for the truth" the court will look for the following things:

Pember offers a three-point checklist for RECKLESS DISREGARD: (Pember 2000, p. 189)

How do you know that some of these things exist? Must examine the journalist's state of mind.... What were they thinking when they worked on the story?

1979 Herbert v. Lando a Court ruled that journalists could be required to testify regarding their thought processes during the preparation of a story. While Col. Herbert could not prove actual malice against the crew on 60 Minutes, the court ruled that investigations into a journalist's "state of mind" were appropriate, that such inquiry would NOT "Chill" journalists. However, "state of mind" inquiry should only occur when the issue of malice is at stake, not for mere curiosity.

A more recent case illustrates this motivation issue with regard to "reckless disregard":

Jane Doe v. Daily News (1997) The New York Supreme Court ruled that columnist Mike McAlary did not libel an unidentified woman when said she had lied about being raped in a park. The Justices said no libel was involved because he believed the erroneous information provided by police sources and had "reported that misinformation accurately and drew reasonable inferences from it." Mr. McAlary had been told by another reporter in an off-the-record conversation that police had doubts about the woman's testimony. [New York Law Journal, 2/7/97]

Esquire magazine won a lawsuit against it by former national security advisor Robert McFarlane who charged that the magazine had called him a spy for Israel. The judge ruled that McFarlane did not prove malice because the magazine never had doubts about the credibility of its source. McFarlane wanted the court to reexamine Times. In 1996, the Supreme Court refused to hear the case.

In the boxing libel suit mentioned earlier, the author of the story testified that she had little evidence that the boxer, Cobb, was inclined to fix a fight.  That was enough to prove malice or reckless disregard for the truth which was necessary because Cobb was considered a public person. (American Lawyer Media, 1999)

It is also important to note that absolute verification of a story may not be necessary. If a reporter TRIES to verify the facts but is unable to (especially due to lack of cooperation) and runs the story anyway, that is not necessarily "reckless disregard." (Chang v. Mischiana Telecasting, 1990) [Pember 1997, p. 177]

Also important is the fact that ill will alone does not support a claim of malice or reckless disregard. While it may be considered, it is not sufficient alone.

TALK RADIO and malice:

The FCC once considered requiring stations to use a delay system to avoid libel (and other problems) but has not done so. Courts have mixed opinions about whether non-use of a delay system indicated reckless disregard for truth.

Cases in different states have opposing verdicts: One found use of the delay system would restrict speech (Adams v. Frontier Broadcasting 1976) and another found the lack of a delay system "reprehensible" (Snowden v. Pearl River Broadcasting Corp.,1971) Smith p. 428

Talk radio hosts are at some risk as well:

Embrey v. Holly (1981) Radio host Johnny Walker made the comment on his show about a black television commentator's recent knee injury. "Wonder how he hurt his knee. Probably fell down carrying a TV during the blizzard last week, right?" While there was no tape of the comment, so content is approximate, there were several reasons Mr. Walker lost the case.

Murray v. Scholsser (1990): Radio station alleged to have inflicted emotional distress and defamed a woman by naming her "dog of the week" in their "Berate the Brides" segment. Following publication of her picture in the newspaper, DJ supposedly said she was "too ugly to even rate" and said she had won a case of Ken-L-Ration and a dog collar. Court awarded the damages to the plaintiff.

"Some states have passed laws that either provide broadcasters with absolute immunity for live third-party statements or require private -person plaintiffs to prove New York Times malice when libelous statements are made during controversial programs (Middleton, p. 121)"

In general, good faith efforts will protect you, but find out what the libel laws are regarding each state.

What is a public official?

In 1971, it looked like the distinction between private and public persons might disappear after the Supreme Court ruled in Rosenbloom v. Metromedia that actual malice standard should be applied to all people, public and private. That would have made things a lot easier, but....

1974 Gertz v. Welch changed all that. Gertz represented the parents of a Chicago youth shot by police, and the John Birch Society magazine, American Opinion attacked him viscously, calling him a communist and Leninist, and charged that the police had prepared a file on him (it never existed). Obviously false statements had been made.

Gertz had defended Jack Ruby and was well known in legal circles, and so he was ruled a public figure and would have to prove malice to win. The Supreme Court overturned the decision: it said only public officials and people who become involved in matters of interest by their own choosing have to prove actual malice.

Gertz had two effects:

1. Redefined public person: "Absent clear evidence of general fame or notoriety in the community and pervasive involvement in the affairs of society, an individual should not be deemed a public personality for all aspects of his life."

2. Eliminated the doctrine of STRICT LIABILITY: after Gertz, every person suing the media for libel must prove some form of fault. Private persons must prove negligence in most states.

As a result, TWO TYPES OF PUBLIC PERSONS have been defined:

TEST for Vortex Public Persons:

Three classic cases illustrate:

Time Inc. v. Firestone (1976): Russell Firestone (heir to tire fortune) divorced his wife and the magazine ran a brief article saying she was accused of adultery. However, adultery was not mentioned in the divorce decree. She sued. Time said she was a public figure because of her social standing, but the court disagreed because SHE did not thrust herself into the public eye in order to influence a particular outcome.

Hutchinson v. Proxmire (1979): Sen. Wm. Proxmire gave his Golden Fleece award to Dr. Hutchinson who had received at $500,000 grant to study animal aggression. Hutchinson sued, saying his reputation and ability to obtain future grants had been damaged. Supreme Court said he was NOT a public figure since he had not tried to get any type of prominence or publicity. He was involved in a public controversy ONLY because of Sen. Proxmire's comments.

Wolston v. Reader's Digest (1979): The digest accused him of being a Russian spy, and said he was a public figure because he had previously been in headlines for refusing to testify before a grand jury. Court said NO because he had not sough the publicity.  

Richard Jewel, who we often think of in terms of privacy cases, sued the Journal-Constitution of Atlanta for libel in regard to its reporting of the Olympic Park bombing and subsequent investigation.  In February, 2002, the Georgia Supreme Court elected not to hear an appeal of his case.  The lower court decided in October, 2001, that Jewel was was a public person because he granted interviews  following the bombing and thereby injected himself into the public eye, making himself a limited-purpose public person.  His lawyers argue that with all the news media around, it would have been difficult for him not to have answered any of them....They will appeal to the Supreme Court.  (Ringel, 2002)

Private Persons:

Media outlets have an interest in proving the person who is suing them is a public person, because it's easier for the media folks to get off the hook. Public persons must prove malice (which we've already discussed), but private persons have to prove more than that they were just defamed.  While it depends on the state, they have to prove at least negligence or in some states Times malice in order to win.  It wasn't always that way.  At one time a private person only had to prove the defamation had taken place and been published in order to win the suit.  But no more....

Negligence: issue is whether the writer used reasonable precautions or ordinary care to determine whether the story was true or false.

Two ways of determining that:

AVERAGE PERSON STANDARD: Used by some states; what a reasonable person would do...No understanding of journalism required.

PROFESSIONAL PERSON STANDARD: What an ordinary person in the same profession would do... Understanding of professional standards is assumed.

Examples of Negligence:

Reporter is okay if several sources tell the same story. News media are also okay if take story from the wire service. Wire services have excellent reputations

 Defenses against libel:

DEFENSES:

Statute of limitations: legal action must occur within a certain period of time after the publication; usually 1 to 2 years. In most places, that time limit is under the SINGLE PUBLICATION RULE: clock starts with the original defamatory publication. -- Usually the first date the publication was available for sale or broadcast. (not the date on the corner of the magazine but the date it appeared on the newsstands for sale!) However, each new edition of a newspaper, and each broadcast news update is a new "clock start." A few states still hold that every publication is actionable and this makes it very dangerous for media. Smith p. 434, Middleton p. 130

Truth: In most states if you can prove truth, you're off the hook. Less important than it was PRIOR to Times. The public person must show the defamatory statement was FALSE. That 's different than the defendant proving it was TRUE. If the plaintiff cannot prove falsity, the defendant can WIN without ever having proved the statement was TRUE. The burden of proof is on the plaintiff! But, if you CAN prove truth, you will "almost always" win.

How do you prove truth? Witnesses, etc. under oath. EVIDENCE. But sometimes witnesses may not be available:

Not every detail has to be true, as we've discussed before. Context is taken into consideration.

Sometimes truthful statements may leave an erroneous impression. Middleton cites Memphis Publishing Co, v. Nichols (1978) wherein the newspaper neglected to mention other people at a shooting incident and gave the impression that two of the people who WERE mentioned were having an adulterous affair. Mrs. Nichols sued and won.

Absolute Privilege: Public officials and certain other persons have absolute privilege against being sued for libel for any statements made during official proceedings.

Total immunity regardless of purpose or justification in the following situations:

This type of privilege exists even if the statements are made with ill will, ulterior motive, etc. The government interests established in these situations are deemed to be more important than the libel issue.

For example: Courts have decided it's more important to have open and free discussions to assess the truth and reach a just end in a court of law than to protect an individual's reputation.

So how was Senator Proxmire's statement about Dr. Hutchinson's research libelous? Those statements were protected when they were made on the floor of the Senate, but they were NOT protected when he made them in a press conference, in his newsletter or on a TV talk show.

Administrative officials actually have more freedom than members of Congress:

Barr v. Matteo (1959) when acting within the scope of their duties, they are absolutely protected. In 1978, that immunity was limited to "unless they deliberately violate a citizen's constitutional rights." As long as they operate in good faith, they're okay.

In general, a public official is protected from libel suit when the communications made are required by or within the scope of his official duties. Middleton p. 140, Smith p. 435, Francois, p. 110

However, what the public official says outside of that scope is a different story. A Los Angeles Judge made libelous statements about a plaintiff in a hallway outside his courtroom. He discussed the incident in a newspaper interview later and was sued by the plaintiff. The court ruled that the judge made the statements in the hallway in his role as a judge and was therefore entitled to immunity for those statements. However, when he repeated them in the interview, he was NOT acting as a judge because it was not a normal judicial function to speak about a pending case to a newspaper. (Fried, 1999)

 

Qualified Privilege: Sometimes called "conditional privilege" or "Fair reports privilege." or...

Reporter's Privilege: report of defamatory comments in official proceedings are protected as long as they are made in a fair and accurate way. This protects reports of government actions as well as proceedings. It protects reports of OFFICIAL proceedings at all levels

Legislative: (legislatures to country commissions).

Judicial Privilege: Almost anything presented in a court has defamatory potential, so this is very important. It applies to fair and accurate reporting of any and all court proceedings.

Executive Privilege: this is a "muddier" area (Pember,1997, p189) Reports based on official reports are privileged.

Don't use the word "alleged" when you're not sure if a person has been charged. It should be used when a person HAS been charged, but has not been convicted. You must have an official source to use this word and it must attributed. Therefore you should always say, "Police allege," "the grand jury...", or "an indictment.." etc. Many reporters avoid the word all together, and they use instead the less legally charged word, "charged."

Quasi-judicial proceedings like hearings are usually protected (i.e. a hearing by the FCC regarding policy-making). Middleton ( 1997) has an excellent chapter on these issues.

Unofficial proceedings: These are privileged in some states: open meetings to discuss public concerns. union meetings, church meetings, medical associations, etc. (see Middleton p. 150)

CONDITIONS OF PRIVILEGE:

ACCURACY and FAIRNESS: must reflect what was said at the proceeding. Firestone case is an example. Story can't reflect only one side of the story; if it does, privilege is lost and you could lose your case.

ATTRIBUTION AND COMMON LAW MALICE:

Attribution: you MUST identify the privileged venue from which you got the information. IF you don't, you lose privilege (i.e. at the hearing, from the report, etc.).

Common law malice: proof of an improper motive for defamation such as vindictiveness, ill will, etc. This is not used much, because it's very hard to prove.

Neutral Reportage: protects reporters who accurately report defamatory statements about public figures.

A reporter may report newsworthy comments made by reliable sources, even if the reporter doubts the truthfulness of the statement. This is seen as important for the furthering of public debate and discussion of controversial issues. Charges must have the following characteristics to be privileged:

Consent: If the plaintiffs consent to any portion of the content, they may not have a case. Some states recognize "implied consent" in which plaintiffs agree to talk to a reporter or was called for comment. If the plaintiff initiated the report, that is also problematic. These cases are very rare, however.

Statement of Opinion and Fair Comment: This defense is useful for critics and others who are asked to comment on performances. The most famous case occurred in 1901.

Addie Cherry v. DesMoines Leader . This case involved a review of an entertaining group called the Cherry Sisters. It was not a flattering review....

"...Their long skinny arms, equipped with talons at the extremities, swung mechanically, and anon waved frantically at the suffering audience. The wailing of damned souls issued therefrom....Strange creatures with painted faces and hideous mien...."

The judge viewed a command performance of the sister's talents, and then agreed with the newspaper reviewer. ..The judge said the newspaper had the privilege and perhaps the duty to report on those things of public interest, as long as they do so without malice. When the sisters put themselves on stage in public exhibition, they invited comment on their actions. "Surely if one makes himself ridiculous in his public appearances, he may be ridiculed by those whose duty or right it is to inform the public regarding the characters of the performance."

The Illinois court established a four-point test for fair comment and criticism:

Problems with this defense:

In 1984, in Ollman v. Evans, the courts clarified the issue in a case in which Evans and Novak (the columnists and television pundits) criticized the appointment of Bertrell Ollman, an avowed Marxist, as head of the Department of Government and Politics of the University of Maryland.

They generally questioned his teaching ability and motives. He was refused a retraction, but a letter was published in the Washington Post. When he sued, the case was dismissed, and the judge established the following four-part test in his opinion on the case.

Four Factor Test to distinguish Fact from Opinion:

A key case on opinion as a libel defense occurred in 1990 and changed the way libel was approached.

Milkovich v. Lorain Journal Co. (1990): Michael Milkovich was accused of lying at a court hearing following an altercation in which his wrestling team was involved. Several people were injured and the team was placed on probation for a year. The accusation came in a column that appeared in the News Herald. The Supreme Court ruled that there was enough fact in the story that people would not be able to tell that the column was opinion!

A two-step test offered in the Milkovich case clarifies the situation:

The Milkovich case is significant because in the past, say "I think..." or "in my opinion" protected a critic or columnist from a liable suit. No more.

The Milkovich case "trashed about 10 year's worth of libel law" according ot one judge, concerned about the confusion between what opinion is protected and what is not.....

"Loose, figurative language or rhetorical hyperbole" seems to be protected, but mix with fact and you're in trouble. Name calling is RISKY!

Retraction Statutes:

We've mentioned these earlier. If a mistake has been made, a publisher or broadcaster can lessen the potential for negative consequences if a retraction has been made. In some states, if a retraction has been made, the state will not allow any damages to be collected except SPECIAL damages (which may be hard to prove).

Some states allow retractions and financial settlement. In June, 1999, WTXF TV in Philadelphia avoided a trial by agreeing to publish a retraction concerning a story about a lawyer who landed his airplane on a highway in an emergency situation. The station had indicated the lawyer was not properly licensed to fly the plane. The retraction and apology were accompanied by an undisclosed monetary settlement. (Riccardi, 1999 )

In 1996, the Weekly Standard ran a very negative piece about the new-age guru, Deepak Chopra. The article indicated he had hired a prostitute on numerous occasions. On June 30, 1997, the magazine published a 1/2 page retraction and apology, conceding the cover story was false and misleading. An undisclosed amount money was also part of the agreement which made a $35 million law suit go away. (Scmidt, 1997).

Probably the most famous retraction of the decade occurred when ABC decided to apologize to Philip Morris for a segment of Day One which won a number of critical awards. The network news division defended the piece for 16 months, the producers and reporters defending the story as absolutely true. The focus of the piece was the same as that of the controversial 60 Minutes cigarette story, and one of the reason this one went away was the same as well. The story of the retraction is documented thoroughly in a November/December, 1995 issue of CJR. Confidential sources were primary to the story. Another factor was the impending purchase of ABC by Disney. No major company wants to buy another with a potential billion dollar libel suit in the works. (Weinberg, 1995)

A retraction which is sincerely given means that there was NO MALICE, and that can be a complete or partial defense in a libel case.

In ALABAMA, if the plaintiff publishes a retraction upon notice, a defendant can only have to pay special and general damages. No punitive damages can be assessed. (Francois, p. 119)

Issue of Jurisdiction:

Since so many states have different laws, publications or broadcasts which cover more than state might have an advantage in one but not the other. How is that issue decided?

Usually the state of jurisdiction is the state in which the plaintiff lives or the one that has the closest connection with the libel.

Internet libel poses some interesting jurisdiction issues. In 1999, a U.S. District Judge ruled that a doctor defamed on a website about quackery had to sue for libel in the home state of the woman who posted the site, not in his home state. (Barrett v. The Catacombs Press) ( Duffy, 1999)

Another National Enquirer case illustrates the point:

The Enquirer is based in Lantanna, FL but is sold nationwide. It ran an article in 1979 (10/9) "Husband's Bizarre Behavior is Driving Shirley Jones to Drink." She and husband Marty Ingals sued for $20 million, citing the magazine, its editor, and the reporter. The editor and reporter opposed a California trial (where Jones and Ingals lived) but the court said no. "National publications are spending lots of money sending reporters to cover stories in distant places. Why shouldn't they spend money to have to defend themselves and those reporters?" (Francois, p. 122)

Libel Proof Persons: Some persons are considered "libel proof" because their reputations are so bad already that they can't be further damaged. ALABAMA courts have ruled that some people can be libel proof.

CASE: Penthouse publisher Robert Guccione had a $1.6 million judgment against Hustler reversed. The Hustler article had accused him of adultery. The court ruled that an average reader "would understand that term (adulterer) to include a man who unabashedly committed adultery for 13 of the past 17 years and whose adulterous behavior ended only because his wife ultimately divorced him." (Francois p. 123)

KEY MEDIA CASES YOU SHOULD KNOW:

Westmoreland v. CBS (1985) CBS broadcast a documentary which aired 1/23/82 in which they accused Gen. William Westmoreland of suppressing U.S. Intelligence reports that supposedly showed enemy troop strength higher than it was in order to make the U.S. position seem to be more favorable than it was. The documentary was called "The Uncounted Enemy: A Vietnam Deception."

June 4, 1982, TV GUIDE broke the story of CBS's shoddy reporting in the now-famous article: "Anatomy of a Smear: How CBS News Broke the Rules and 'Got' General Westmoreland." Westmoreland hadn't been aware of the breach in reporting procedures and while angry had not pursued the matter. When the article was published, he moved.

Westmoreland filed a $120 Million dollar lawsuit. It went to trial in New York Federal Court and the proceedings lasted for 8 weeks and ended abruptly when Westmoreland agreed to a dismissal of the lawsuit. The costs to both were estimated in the vicinity of 9 million dollars at that point. Both parties issued statements claiming victory. CBS filed no retraction or apology and Westmoreland said he had cleared his name. Both were taking a beating in the press, and the situation took a physical toll on Mike Wallace (read more about that in any book about 60 MINUTES). But it was doubtful that Westmoreland could have proved actual malice and testimony didn't seem to be going in his favor.

Sharon v. Time, Inc. (1984) Israeli General Ariel Sharon sued Time, Inc. for $50 million dollars after the magazine accused him of having a part in a massacre of Palestinians. The Judge told the jury to examine falsity and fault separately, and when the jury came back with a judgment of falsity, Saron dropped the suit and declared victory. He probably knew that fault, i.e. malice, would be very difficult to prove.

Newton v. NBC (1991) 1986 -- Federal jury in Las Vegas awarded Newton $19.2 MILLION for a report which linked him to the mob. The 9th circuit overturned the libel award, saying that while the story created a false impression, it was factually accurate. The Supreme Court declined to review. Until that reversal, Newton's reduced award of $6 Million was the largest award to date. The argument was, that since NBC was worth 2 BILLION, $6 million was fair and inflicted a reasonable punishment.

Hustler Magazine v. Moral Majority (1986) This was suit based on emotional distress and libel in response to a cartoon in a liquor ad in Hustler which showed Rev. Jerry Falwell in an inappropriate situation with his mother. At the bottom of the ad was a statement that said "Ad parody--Not to be taken seriously" The court found against Falwell in both instances, saying that the cartoon was a parody and no reasonable person would take it seriously. (See Carter; Francois, p. 604; Miller, p.206; Pember 1997 p. 213)

Straton Oakmont, Inc. v. Prodigy (1995) Deals with the issue of vicarious liability. Is Prodigy liable for libelous statements made by an unidentified individual against Straton Oakmont over its online service? Straton Oakmont has sued for $200 million dollars.  Note that the Telecom Act of 1996 impacts this case.

This case falls under the issue of PUBLICATION.

ABUSES OF LIBEL

SLAPP Suits: There is a serious concern that libel (and other) suits are being used as a weapon against individuals and corporations who publish unflattering information or otherwise "rock the boat."

They are used as PUNISHMENT, frequently filed without hope of winning. The goal is to cost the defendant time, money and bad P.R. Your text (Pember 1997 p. 119) offers some examples of SLAPP suits which constitute a new genre of legal proceeding.

SLAPP stands for Strategic Lawsuits Against Public Participation.

A 1998 situation with the Cincinnati Enquirer illustrates the point. In June of 1998, the paper published a banner headline apologizing for statements it made about Chiquita Brands, International. The 18-page story accused the company of bribery in Columbia, irresponsible use of pesticides, and other inappropriate corporate actions. The paper retracted the story, apologized and paid Chiquita $10 million dollars. The story had been reviewed for months, checked thoroughly by company lawyers, and was not likely to be libelous (certainly the paper had not published recklessly). So what was the deal? The payment was made BEFORE Chiquita brought suit. Unfortunately, the reporter for the Enquirer had obtained information by hacking into company email (which was illegal). While the hacking was illegal, that did not make the story libelous. The question is, as one legal analyst put it, "..whether a media company can be assessed huge amounts for publishing truthful information that damages a company's reputation, when the facts have been obtained through tactics that make you hold your nose. " (Goodale, 1998)

Such was the case with the ABC/Food Lion dispute. While the information presented in the story was never questioned, ABC was sued and assessed a hefty fine for HOW they obtained the information.

Chilling:

There is great concern that FEAR of libel suits reducing the willingness of reporters, editors and publishers to deal with investigative reporting or with controversial issues out of fear of libel suit.

One writer contends that the whole point behind food disparagement laws is the chilling of speech is discouraging speech about such products. While only 13 states have such laws, those laws impact information disseminated on a national scale. (You don't want to put out a book or story nationally that's going to get you into trouble in thirteen states, so what is okay in those states becomes the standard for national publications.) One of the groups that have encouraged the development of such laws is the American Feed Industry Association. A spokesman for the group, Steve Kupperud, was quoted as saying, " I think that, to the degree that the mere presence of these laws has caused activist to think twice, then these laws have already accomplished what they set out to do." (Collins, 6/22/98)

Important: Brown and Williamson implied threats to CBS concerning 60 MINUTES piece about tobacco company procedures and information about public health and safety. (Pember 1997 p. 120)

But the problems with libel are not just on the part of those who sue.....

An interesting article in Brill's Content (10/98 p. 28) examines what happened to Montel Williams when he was hit with sexual harassment suits by three former employees and later a fourth. The suits received dozens of stories in print and electronic media, but all were thrown out of court. It seems the lawyer involved instigated the suits, promising the claimants a "quick settlement." In fact, the judge fined the lawyer who brought the suits. Williams asserts the cases were basically extortion tools. The lawyer for the claimants has sued Williams for libel! The article points out the 32:2 ratio between the media stories covering the accusations and those which covered his vindication. The author states, "Williams has won everything he could win so far, but you'd never know it by reading most newspapers and magazines." (Brill, 10/98) Williams believes we should approach the English model in which the loser in a libel suit has to pay all legal fees, and that lawyers should not make statements to reporters or provide other forms of pre-trial publicity.

Another article in Brills, recounts the story of a doctor whose reputation was ruined because of irresponsible reporting. (Varchaver, 1998) How does she get her reputation back? Be sure to read this article on line.

SLAPP suits are by definition associated with issues of public interest, and so they are not always directed at big corporations. SLAPP suits have been filed against people who have picketed, protested, reported official misconduct, complained to a school board and frequently there is a big-guy trying to silence the little-guy aspect. According to George W. Pring and Penelope Canon, the authors of SLAPPS: Getting Sued for Speaking Out, slapp suits turn the public forum into a "nightmare." Some states are fighting back with anti-slapp statutes. In fact that Cato Kaelin suit mentioned earlier was thrown out on an anti-slapp motion. (Hawkins, 1999)

New media offer new and interesting challenges. Who is liable for libel in the of on-line communications, for bulletin board postings, or chat room conversation? ITEX Corporation sued 100 "John Does" for posting false and defamatory statements about it on a YAHOO Finance message board. ITEX has identified some of the John Does and is trying to $500,000 from each of them in damages. (Macavinta, 1999)

One of the more notable suits involving the Internet involved Matt Drudge who was sued for $30 million dollars after he reported rumors of spousal abuse by former White House advisor Sidney Blumenthal. Drudge retracted the story the day after the report when Blumenthal denied the accusation. Drudge is not well-respected among traditional news media who believe he lifts his reports from other media and does little reporting himself...(Taylor, 1998)

And then there are those.....

A judge in Pennsylvania threw out a suit brought by C. Delores Tucker (an anti-gansta rap and anti-drug crusader) who said she was defamed by reports in Time and Newsweek that she was suing rap singer Tupac Shakur for ruining her sex life. The articles in question contained a paragraph linking the alleged suit with a series of other suits against the rapper. While the judge said the story might be embarrassing, it was not defamatory under Pennsylvania law because malice could not be proved. (Duffy, 2/10/99)


How to Avoid Libel Problems:

DON'T fool around with vicious lies! A Tennessee newspaper found that out the hard way, and a sports journalist lost his career for what had begun as a prank. The paper was the Gallatin News-Examiner, and the reporter was Nick DeLeonibus. On three separate occasions he and his sports editor wrote fictional, joking statements about a player and coach. It was considered a joke, and the statements were edited out before the paper went to press. However, on the night in question, sports editor Kris Freeman was not working and the statements were not removed from the copy. The libelous statements in this incident involved bestiality and some fictitious profane quotes attributed to soccer coach Rufus Lassiter who will receive $150,000 in compensatory damages. The student mentioned in the article will receive $500,000 in damages. (Bradley, 1998)

News Directors should check the following:


RESOURCES:

Valuable Links: (checked 2/23/00) CONSIDER THESE LINKS TO BE REQUIRED READING.

Books and Articles:: *Note: Some of the articles may no longer be available on line. Links are provided as original citations for the reference.


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Copyright, 2001

Dr. Janet McMullen